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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It wasn’t long ago that critics were playing the death knell for NASCAR. Jimmie Johnson’s string of titles took away the competitive edge for the title, too many rules, too much TV, no diversity in drivers…same old same old every week. Well along came 2011, a little uptick in the recession, a more comprehensive and …
The serial entrepreneurs behind the Sheets Energy Strip brand are no strangers to star power or the value of viral marketing. Guys like Jesse Itzler and Warren Struhl have made big bucks growing viral brands in consumer and commercial marketing for years, and are people who always seem to be ahead of the curve with …
Lost on the national sports scene Tuesday night, amidst the rising scandal at Penn State and the NBA lockout non-news, was the vote by Garden Staters to legalize sports betting in the State if the Federal Ban on such activities can be overturned. Right now Nevada and its casinos remain king of legal sports books, …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
Twenty years ago this Monday we were returning from a Patriot League meeting in Bethlehem, Pa. and were about to cross the George Washington Bridge when a report came on the radio that NBA Superstar Earvin “Magic” Johnson had HIV. This was in the days when HIV was thought to be a death sentence, and …
On Tuesday at Yankee Stadium several hundred professionals, many in community relations from teams from around the world, gathered for the Beyond Sport United “Sports Teams For Social Change” conference. While cynical may say that the event was a chance to have professional sport gather to network and then go back about their business of …
It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and donuts and go into a field and pick a pumpkin …
The stadiums and arenas of today, from the newest minor league parks to those at the highest level, now are outfitted with all the trimmings to best maximize in game experience and, hopefully revenue. The suite business has probably suffered from the economy more than any other silo in sport, with more creative approaches going …
As the mad scramble begins in the NFL, one area that will have a scramble of its own will be media relations. The time-honored off season ritual of pulling together the printed media guide will go into overdrive as teams decide who and what will go in, and what will come out of what is …
Full disclosure, the headline of this post was stolen from Mike Greenberg this morning on ESPN’s Mike and Mike, but it is very true. Thursday into Friday we have again seen the power and buzz, and the silliness generated by the immediacy of social media. We again see that maybe social media isn’t for everyone, …
