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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Kick It Out Gets Kicked Back: It seemed like a great sign of unity for a positive message. The anti-racism campaign Kick It Out struck a deal with the Barclays Premier League to have all players wear t-shorts as a sign of anti-bullying prior to matches this weekend. A clear, powerful message delivered by a …
There have been times in the past 20 years where the Nets brand has made attempts to solidly establish itself in the hearts and minds and pocketbooks of Madison Avenue. Jon Spoelstra trying to change the name of the team to The Swamp Dragons, the time when the team made their runs to the NBA …
None of the eight teams that made the MLB postseason this year played in an indoor environment, a bit of an anomaly for baseball in recent years. No Diamondbacks or Brewers, Rays or Astros to be seen. So with the elongated playoff format heading into colder and wetter weather, MLB has had to deal with …
The past few weeks the buzz around college athletics on the business side continues to grow, and with it comes a little larger national spotlight that is putting Universities in a position of access that has not been the norm on a consistent basis for many schools outside of those with the largest followings in …
Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
This was inspired by my colleague Vince Wladika…we don’t agree on everything but when the moon and the stars are right… It has the best elements of soccer and basketball…it has contact…it is fast paced and highs scoring…it is measured in a manageable quarters with universal rules…it is arguably the most widely used training sport …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
There is no team that pushes its brand…shamelessly, unabashedly, to those interested and disinterested…as the former New Jersey now Brooklyn Nets. Nary a day goes by where some player, staffer, partner is not out doing something in the community, or the team is touting its latest innovations. New players in town? Go to the Yankees …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …