JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week there was an interesting back and forth between and NFL team and some members of the media. The crux of it, without naming names because it is part of a bigger issue of sometimes building walls and less bridges, was that a team, led by a coach, felt like they did not …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001 Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey as head …
There is nothing more click worthy these days than a publicly played drama, especially when it involves celebrity, athlete, bold face names. The facts are secondary, the backstory is not a concern, the wreck and the name calling and the drama is what drives interest, for better or worse. From the WNBA to Chapel Hill, …
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
I get asked all the time how I manage…well…time, and I use this quite from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is “important” in the …
When you work for a team, a league, an event, tickets are a hassle. Often times transfers don’t happen, the point of contact is overworked and has different priorities, people don’t show up, they aren’t appreciated, people ask for more, they expect everything is free and on and on. The bigger the event, the bigger the …
Since it looks like I will have not one, but two classes at Columbia this fall, I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer I took a break from the teaching…or I think more of …
This happens from time to time in cyclical worlds, be they sports, entertainment or even education. You get to a point of rinse and repeat, hopefully taking the best practices of years past and reframing so that the core messages or best practices stay consistent and true, while the anecdotes, even the best ones, get …
“We can’t control whether we always win or lose, but we can always go out there and make sure we have fun” -Frank Layden I have been more than blessed to have been around so many people of amazing character, grit, and grace in my life all of whom I hope have had a profound …
The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …
