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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On Friday March 11, two years to the day the world began the massive shutdown due to COVID and all the fear and chaos that we have experienced, I walked into a WAWA on Long Beach Island to get a cup of coffee. It was a beautiful very early morning, having come from spending a …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …
As we wade through the unchartered waters still even as most normalcy returns, it’s always good to draw from best practices past, especially ones that can help lead you forward. I was reminded of this several times this week, first by someone who asked (it happens at least once a month) what page I circled …
It is getting to be March Madness time. As “The Big Dance” approaches, the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …
It’s President’s Day Weekend, and sadly those looking to turn the sports page from the NFL to pitchers and catchers are being met with silence and frustration as the MLB Lockout delays the start of spring training, and maybe but hopefully not, the opening of the baseball season at the end of March. So what’s …
The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …
Most times I have no idea where nuggets of curious learning are coming from. Case in point was on this week’s always interesting CBS Sunday with Jane Pauley. They had a feature on comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
New Year’s Eve, like millions of others, we were watching The Orange Bowl between Michigan and Georgia (I have mild rooting interests on both sides, as my daughter is a grad student at UGA and have numerous friends and colleagues who favor the Maize and Blue and had just helped out with the Joe Moore …
In our class we often talk about how you distinguish yourself from those around you, what resonates when people close their eyes and see you as a person…how you stood out ever so subtly from the crowd. It doesn’t have to be loud, it doesn’t have to be brash, but identifying and then expanding the …