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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember …
It’s another sad day in our country as a school shooting in Georgia shocks us for a second before the powers that be return to nonsense. So let’s find a sensible pivot. A revisit and an update on good. The worries we have about our children may ebb and flow, but they never really disappear, …
If you are well engaged with your audience, you know where, how and when they are engaged. In the esports world that may be on a Saturday, in global soccer it may be a Sunday morning. It is not as clear a path as it used to be. Now for wide ranging content, holiday weekends …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
We can’t express how important showing up is, especially if you are seeking anything…relationships, jobs, internships, meetings, funding etc etc. You don’t go, you miss out. Sometimes, however you can go and if you lean back, or don’t lean in, opportunity slides right by as well. I was thinking about this earlier this week as …
We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …
It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. Thousands who have walked the aisle are now out in the workforce, trying to figure out what’s next and they join another group I am always more concerned about…those who have been …
Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …
What do the NBA Coach of the Year and arguably the professional sports executive of the year (we will find out at the Sports Business Awards this week) have in common with people you may not know but I recently met, Will Conley and Jack Bernstein, as well as Lawrence Frank, the fictional character Ollie …
