JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
New Year’s Eve, like millions of others, we were watching The Orange Bowl between Michigan and Georgia (I have mild rooting interests on both sides, as my daughter is a grad student at UGA and have numerous friends and colleagues who favor the Maize and Blue and had just helped out with the Joe Moore …
In our class we often talk about how you distinguish yourself from those around you, what resonates when people close their eyes and see you as a person…how you stood out ever so subtly from the crowd. It doesn’t have to be loud, it doesn’t have to be brash, but identifying and then expanding the …
Three items to note from the week… Wheaties Tries A Reboot Wheaties is turning 100, and it’s celebrating by bringing back the most iconic athlete in its history. Michael Jordan will grace the box once again, appearing for the 19th time on the packaging. Continuing its long history of positioning itself as a healthy breakfast …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and Itunes and digital audio and Sirius/XM and I …
There is so much continued talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch (now with as many as 20 channels being …
As most return to campus, I randomly found a piece in Sunday’s New York Times on mom of Lady Gaga, Cynthia Germanotta, and her Sunday routine, and in that was a reference to #BeKind21. So, we went looking. Here’s what we found… Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially …
A few weeks ago, I was walking on the Upper West Side of Manhattan and noticed a sign from a bygone era…a Fallout Shelter. Built deep in cement basements, the idea was when the big one dropped you would head down, and siloed away with these rations and large containers of drinkable water, you would …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …