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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we sit here on a very cold Saturday morning in late March in New Jersey scrolling through the numerous storylines about St. Peter’s University’s run to the Elite Eight, there is one word that again smacks us in the face that needs to be recognized. Joy. Now there is going to be much cliched …
Two weeks ago late on a Wednesday night for the MAAC Quarterfinals at the Atlantic City Convention Center, St. Peter’s University Men’s Basketball coach Shaheen Holloway entered a press conference room after the Peacocks dispatched Fairfield University on their way to the MAAC semi-finals and eventually the conference championship game. In the room was my …
As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …
Monday was Pi Day, the day that celebrates the mathematical constant ? (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and has grown in every area of science, especially as areas like gaming and analytics continue to be even more interesting to a younger demo. Maybe it wasn’t what Dr. Shaw had in …
On Friday March 11, two years to the day the world began the massive shutdown due to COVID and all the fear and chaos that we have experienced, I walked into a WAWA on Long Beach Island to get a cup of coffee. It was a beautiful very early morning, having come from spending a …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …
As we wade through the unchartered waters still even as most normalcy returns, it’s always good to draw from best practices past, especially ones that can help lead you forward. I was reminded of this several times this week, first by someone who asked (it happens at least once a month) what page I circled …
It is getting to be March Madness time. As “The Big Dance” approaches, the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …
It’s President’s Day Weekend, and sadly those looking to turn the sports page from the NFL to pitchers and catchers are being met with silence and frustration as the MLB Lockout delays the start of spring training, and maybe but hopefully not, the opening of the baseball season at the end of March. So what’s …
The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …