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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s the time of year when youth sports starts to really kick in again. Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs…the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …
All professional sports seasons are long, and the endless promotions that go on fill large storage rooms before, during, and sometimes after with lots and lots of stuff. Sometimes in a sport like baseball you get a rainout, and all that merch sits waiting for something to happen. Sometimes a sponsor over delivers on items, …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
As we wrote last week, one of the great gifts we continue to have and share is the ability to learn through teaching; and I am blessed to again be coming back to Columbia this fall for what will be my 11th straight year on campus. That is augmented by our summer high school program, …
Driving interest in so called non-revenue sports is near easy, and in a major market like Washington, DC, even the most elite of programs…like basketball, sometimes need a boost. However with some creativity and most importantly some great creativity, buzz and interest can help not just put butts in seats, but also cut through the …
For years there has been talk, and many false starts, on the need for spring professional football. The Arena League had its moment in the sun and is still trying to hold in in a different form, the WLAF came and went, the UFL made an announcement about a spring league before going belly up, …
This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
Every year around this time lacrosse enthusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. The continued discuss of “growth” team sports still revolves around LAX, and rugby, with both seeing more and more girls and young women entering the mix. Yet by June, …