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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Welcome to history.” Those were the first words I ever heard someone say to me as we entered the Palestra in Philadelphia. It was January 27, 1984, and as Manager of the Fordham University men’s basketball team I had walked into the hallowed halls at The University of Pennsylvania as we came in to practice …
A few weeks before Christmas, Jordan Teicher had a New York Times story with several former athletes, including ex New York Jet and Columbia grad Josh Martin, talking about the great value LinkedIn had brought to them in terms of connecting and storytelling as they figured out what is next in the post playing careers. …
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
As we head toward the re-start of the restarts of the NBA and the NHL, deeper into the chasm of college basketball and look ahead to MLB and MLS and so many other sports keep on keeping on in the first half of 2021, the question of dollar flow, especially with few or limited fans …
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. Read on, and listen as well, you are in for a business, storytelling and entrepreneurial treat. Michael Aufrichtig, Head Coach of Columbia University Fencing, joins us to discuss the state of the sport in 2020 (listen here) and …
One of the early segments in our book goes through some of the pioneers in sports communications and how they set the tone for the future. One of those is the legendary Joey Goldstein, whose time in New York involved some of the biggest events and stunts we have ever seen. Joey was always pitching. …
Myself, Scott Rosner and Carla Varriale-Barker are “The three,” the three members of our Columbia faculty teaching in what’s called a Hy Flex Environment this semester. One thing that has been stunning is not balancing those in the room with those following remotely, of adjusting to wearing a mask or having a camera all the …
Our lives are made of complex puzzles, and sometimes the pieces that fit together best are often forgotten, probably because they fit together the best. I consider the five years I returned to work at Fordham University that easy fit into my complex puzzle, and I was reminded of how much fun, and formative that …
It was 27 years ago this week that I drove from our newly purchased home in Nanuet, NY, where I had spent the last five years as Sports Info Director and then Asst AD For Communications at my alma mater, Fordham University, and made the big jump to being the Director of Public Relations for …
So who do you believe? A few weeks ago, an ESPN related independent poll showed that 71 percent of fans were in favor of athletes taking a stand on social justice issues. This week a poll by Gallup conducted over the last year claims that sports in general, largely driven by athlete activism, has plummeted. …