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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The issue and opportunity around widespread and consistent coverage around women’s sports is one that continues to perplex many. The data of the growth not just of women and girls engaged in sports, but in the buying and decision power around the female demo, as well as the ever-growing rise in engagement in all aspects …
There are few experiential sporting events in the United States that compare to “America’s Game,” the annual football meeting between Army and Navy, and there are few brands that use a platform better than the way USAA does with all the events leading up to and around the game. Perhaps for a good part of …
So there it was Thursday afternoon. Former NFL’er Ricky Williams announcing he and 50 former NFL players were starting…yes…a spring football league. For those scoring at home, that makes no less than eight non NFL leagues in the football offseason…from flag to fan controlled, AFL to AAFL…trying to go where no one short of the …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the top 131 programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, and …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
The following summary of a recent CUSP Show podcast was compiled by Syracuse student Sam Birsdall, who is helping us this summer. In today’s day and age, the use of social media is key to any business or individual who wants to spread their messages to their audiences. One fast growing company founded …
By now the praise not just the University of Maryland Baltimore County men’s hoops team but their social media work has been well documented, and has certainly cemented the Retrievers as one of the feel good stories of March Madness both on and off the court. Some great takeaways from how UMBC engaged should be …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …
As we approach the start of baseball, the beginning of March Madness and the run up toward the NBA Playoffs it is good to catch up with some of the people who are on the front lines of disruption and digital innovation, especially around hoops. One of those is Peter Robert Casey. A serial digital …
This past weekend we had the glitz of NBA All Star Weekend, Daytona getting NASCAR started, the middle of the Olympics, even indoor tennis in New York. Baseball had its steady reporting of players but no games just yet right? Well. Not quite. There was baseball, a lot of baseball played this past weekend, as …