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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week there was an interesting back and forth between and NFL team and some members of the media. The crux of it, without naming names because it is part of a bigger issue of sometimes building walls and less bridges, was that a team, led by a coach, felt like they did not …
You have to remain relevant to cut through the clutter for even the best of causes. That’s why I always look to see how MOVEMBER changes its focus just a bit every time this month. Last year, the global charity’s partnership with Opendorse to help athletes raise dollars for mental health awareness and causes like …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
Last Sunday my friend and colleague Dave Siroty went to see “Bull Durham” at the Paper Mill Playhouse in New Jersey. It was not the dramatic play off of Ron Shelton’s memorable screenplay of the trials and tribulations of the Durham Bulls from 1988 , it was a musical adaption telling the same story. His …
It’s mid-October, middle of Q4 so let’s draw some inspiration from a list of recent podcast guests, all of whom have ended up in some pretty amazing spots when they chose to take the unconventional path. As always you can listen to all our pods here. From Walkon to Super Bowl Champ: We first learned …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like hanging …
I have taken the time to watch Hard Knocks with the Buffalo Bills as well as the Netflix series on the SEC, and am always amazed ato try to learn from the nuances of preparation, especially with elements of the game like punts and the returners and their meticulous attention to catching a ball while …
It was great to have our second intern Luke Silpe, venture to The National a few weeks ago and report on his findings… Overall Impressions from The National Walking into the National Sports Collectors Convention in Chicago, I knew it was going to be big. I expected the rows and rows of cards, the packed …
The media landscape continues to shift, as we have seen with the NFL’s investments in media partners like ESPN and CBS this week, as well as properties going to platforms many might not have thought of just a few years ago. Why? The only event one needs to watch live…is sports. WWE’s mammoth deal with …
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part …
