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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Fanaticsfest, FIFA And The Growth of Fandom…

July 8, 2025 by Joe Favorito

“It is our (FIFA) top priority to make American men’s professional soccer one of the top leagues in the world & make sure the best American players can stay here and play.” Gianni Infantino As we reach the end of the FIFA Club World Cup and pivot towards next summers multi-country FIFA World Cup, that …

Read moreFanaticsfest, FIFA And The Growth of Fandom…

Reading, STEM and The Immeasurable Impact of Athlete Influence…

July 5, 2025 by Joe Favorito

The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …

Read moreReading, STEM and The Immeasurable Impact of Athlete Influence…

On The Anniversary of LIV Golf, A Reminder of How Investment Keeps Evolving…

June 10, 2025 by Joe Favorito

“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) LIV Golf reaches its third year anniversary and while their issues with the PGA TOUR have not fully been resoved, some of the original issues about foreign investment in sport seems …

Read moreOn The Anniversary of LIV Golf, A Reminder of How Investment Keeps Evolving…

Guest Post: Sports Crypto, Blockchain and Web 3.0 Learnings…

May 30, 2025 by Joe Favorito

We always strive to be curious learners, and what space outside of AI is more ripe for learning than all things conencted to Blockchain, especially as it realtes to sport. This past week we stopped in to listen and learn at The Sporting Crypto event hosted by Pet Berisha and his team (learn all about …

Read moreGuest Post: Sports Crypto, Blockchain and Web 3.0 Learnings…

The Written Word Still Resonates…

May 21, 2025 by Joe Favorito

My friend and colleague Will Leitch does an amazing free newsletter every week (sign up for it here). However even more than the ramblings of a dad and citizen of the world, he makes an offer…send me a letter or a note, in the mail, handwritten, stamp and everything. He has been doing it on and …

Read moreThe Written Word Still Resonates…

At Its 32nd World Finals, PBR Leans into Cowboy Culture

May 16, 2025 by Joe Favorito

As our friends at the PBR reach a championship weekend, a good reminder to look at how things have evolved this winter and spring. “This is the greatest weekend in Western sports.” So declared Stephen Jones, Chief Operating Officer of the Dallas Cowboys, at the opening press conference to PBR’s championship weekend (May 17-18) to …

Read moreAt Its 32nd World Finals, PBR Leans into Cowboy Culture

How To Solve The Spring Football Need Without Ever Playing A Game…

May 15, 2025 by Joe Favorito

Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …

Read moreHow To Solve The Spring Football Need Without Ever Playing A Game…

Understanding The “Hear Froms”…

May 10, 2025 by Joe Favorito

It always seems to happen more around this time of year for various reasons…fiscal calendars, graduations, changes in leadership and so on…but the spigot on people reaching out to find out what’s next in their careers seems to get much bigger. One theme that always seems to come up is the question of “why people …

Read moreUnderstanding The “Hear Froms”…

“Same Content, Different Packaging;” The Value of Delivering The Tangible Message…

May 5, 2025 by Joe Favorito

I love the tangible and the visual to help me fully understand and grasp an idea. Yes, I can best understand what’s on a mobile device, but the way I digest, and reread and re-watch news and best practices is to touch go back over and fully digest the best content I can find. Maybe …

Read more“Same Content, Different Packaging;” The Value of Delivering The Tangible Message…

Belichick, Reinvention, And The Challenges Of The Authentic and Prepared Self…

May 2, 2025 by Joe Favorito

I have always loved CBS Sunday Mornings. Rare is the week that goes by when I don’t learn something about someone and something. I also really enjoy the features that run tied to sports, from the youth level to the professional and everything in between. Even if I feel I know the story, I always …

Read moreBelichick, Reinvention, And The Challenges Of The Authentic and Prepared Self…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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