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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Snoop, Willie, The Power Of Reinvention And Staying Relevent…

January 6, 2024 by Joe Favorito

We have raisied this before, but I don’t think there is anyone better at staying relvent and engaged than Snoop Dog. Want him to be engaged in a brand, let him give up smoking. Done. Olympics? Let’s be NBC and make him a correspondent. Done as was announced this week. He shows he supports and …

Read moreSnoop, Willie, The Power Of Reinvention And Staying Relevent…

New Year, New Titles…Revisiting “Encourager In Chief” And the Use of The Hammer…

December 19, 2023 by Joe Favorito

“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2024 there are so many hoping for a retooling or a reset Chief Innovation Officer, Metaverse Journey Builder, Chief Resilience Officer, Chief Happiness Officer…we have written about the …

Read moreNew Year, New Titles…Revisiting “Encourager In Chief” And the Use of The Hammer…

All Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

December 15, 2023 by Joe Favorito

This was a labor of love and learning compiling these books. A few notes. I read them all, so it’s not just a recommendation or a favor. We ended up heavy on NY, baseball and hoops this year, but they are not just for NY fans. Also these were all published in 2023. I had …

Read moreAll Nice, None Naughty; A Dozen Holiday Book Ideas I Actually Read…

Athlete Identity, The Willingness To Cross The Street, And The Edible Mascot; All Part of Monday Musings…

December 4, 2023 by Joe Favorito

Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …

Read moreAthlete Identity, The Willingness To Cross The Street, And The Edible Mascot; All Part of Monday Musings…

Best In Class; My Cause, My Cleats Expands Its Reach Again…

December 2, 2023 by Joe Favorito

It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …

Read moreBest In Class; My Cause, My Cleats Expands Its Reach Again…

Monday Miscellany: Lump Of Coal, Amazon Goes Gaming, and Jimmy V In Alaska…

November 27, 2023 by Joe Favorito

A Shootout Lost To History: The Great Alaska Shootout was once the premier preseason college basketball tournament. Alas it was lost to history, warm weather and lots of empty ballrooms with 50 people in them disguised as college basketball facilities. I was reminded of the beauty of the Shootout by my Fordham classmate Jim Johnson …

Read moreMonday Miscellany: Lump Of Coal, Amazon Goes Gaming, and Jimmy V In Alaska…

Live Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?

November 25, 2023 by Joe Favorito

Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …

Read moreLive Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?

STEM And Sports Have Never Been Closer Together…

November 22, 2023 by Joe Favorito

November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …

Read moreSTEM And Sports Have Never Been Closer Together…

Monday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…

November 21, 2023 by Joe Favorito

“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …

Read moreMonday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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