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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits. The Top of the Streaming …
OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …
Tossing Teddy’s are back across North America, and that’s a good thing. From The Maritimes to California, a hockey holiday rite of charity has returned in full force this year, extending into leagues like the PHF and even into lacrosse (NLL). Now it used to be only in Detroit could you throw an object on …
We take another look at some of our recent podcasts summarized by Noah Zaret. This weekend are two disruptors who also happened to have found blue ocean and are exploiting it on the engagement and content side, Dylan Sadiq, a first generation Rutgers grad who turned an engineering degree in to a literal artform, and …
Sometimes some of the most fun ideas come from the most unexpected places. Case in point, last week we had colleague Gillian Kemmerer in our class at Columbia to talk about her unique experiences working in the KHL pre Ukraine war, and she brought up several opportunities and best practices she had seen or heard …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 16 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
They are some of the simplest yet fun and useful tangible collectibles…the rally towel. An easy way for brands to activate and fans to show their support at crucial times. They come in handy away from games for seat wiping, car cleaning and any one of thousands of ideas, and for the special ones, when …
This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …
The quest to be a curious learner took us last weekend to the Hockey Hall of Fame in Toronto, a treasure trove of tidbits about the great game which made a visit even for the casual fan so worthwhile. We of course were more than the casual fan, as well as lovers of history, so …
There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …