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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …
Another contribution for our out and about town intern James Gumina. Love his learnings… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to business strategy, it’s a …
Some items of note for the radar this week…all of which show attention to detail and taking advantage of a window and an audience while others look elsewhere. Uncrustables Take The Field. Ther have been many anecdotal stories about the impact of Uncrustables and their popularity in the locker room. Now they have found what …
I am a surfer by nature. Not as much waves in the ocean, although learning how to surf is on the short list of things to tackle soon, but of audio waves even more than video. Coming home from classes, events, business functions at night, I still do what I did the years before Satellite …
It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …
Several years ago, I asked an official at the Premier League what it would take to play games, or even expand and add franchises in the United States. “A first mover with a huge amount of money and motivation,” he said at the time. There were other challenges over 15 years ago, ones which are …
Every year when we venture to Boston for the Sloan Sports Analytics Conference there is a wonder if it is worth the time and the trip. Could we spend time elsewhere, there are already way too many conferences…here is the random stat I came up with by the way… Because I had nothing better to …
This past week I spent time in Milwaukee, Green Bay and back here in New York, even going to the Rangers-Devils game at MSG Thursday night. All of those teams are reflections of their community and have spent years weaving themselves into the fabric of their cities and towns. It is such a key part …
Tossing Teddy’s continue to be a fun, and somewhat underappreciated event. From The Maritimes to California, a hockey holiday rite of charity has continued to expand to record numbers for those who see the value. Now it used to be only in Detroit could you throw an object on the ice during a hockey game …
