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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 15 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
“No one remembers who comes in second.” I was reminded of that line from the late professional golfer Walter Hagen this past weekend when I read the large New York Times story on new Milwaukee Bucks play-by-play announcer Lisa Byington, the first fulltime female play-by-play announcer for an NBA team. First. There it was again, …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
The NFL is having a landmark year, and deservedly so. From recornd last second field goals, to New York having a pair of OT wins on a Sunday to Brady’s return, the headlines keep coming. And we hope the NBA, MLB and the NHL and MLS and on and on keep oushing all their own …
There is so much continued talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch (now with as many as 20 channels being …
In the past month we have seen the unprecedented heat of the Tokyo Olympics, NFL games and practices moved because of wildfire smoke, college and high school events, as well as another NFL game, moved because of the devastating effects of flooding and a host of other disruptions big and small from coast to coast …
I have heard several times in the past year about the “Newspaper strike theory.” The theory goes that if a consumer doesn’t have something for 28 days, he or she will form new habits and will rarely change back. It is the reason, the theory surmises, as to why newspaper strikes rarely if ever lasted …
There was a time…wayyy back before bottled water was a thing, when some entrepreneurial young people read that New York City tap water was voted the best in the world and they decided to do something about it. Tap water is free…so why not find a way to bottle it and sell it. Their slogan …
We have always heard about how much sports and the passions around the games we love to watch and play can drive people to aspire higher. However the rigors of the day to day side of sports rarely allows for interaction amongst leagues and teams. It happens in cities from time to time, the players …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …