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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

The 14 Percent Solution Is Maybe Not The Right Answer…

April 18, 2025 by Joe Favorito

There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …

Read moreThe 14 Percent Solution Is Maybe Not The Right Answer…

Athletes of Every Walk Of Life Have Discovered Fashion Dollars…Why Not Coaches?

April 5, 2025 by Joe Favorito

We have written, and seen so much about the emergence of what we have called “Sport Fashion” over the past year or so. The self-expression for athletes in the world of apparel used to be timed to events they had to attend, now it is a daily runway occurrence for those who choose to partake, …

Read moreAthletes of Every Walk Of Life Have Discovered Fashion Dollars…Why Not Coaches?

March Reframe: Empowering Ahead vs. Just Looking Back…

March 1, 2025 by Joe Favorito

I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …

Read moreMarch Reframe: Empowering Ahead vs. Just Looking Back…

What’s In A Name? Nashville’s WNBA Bid Might Be One Of The Best Choices Ever…

February 1, 2025 by Joe Favorito

This week, as the NWSL broke another mark for expansion franchise prices in the league with the announcement of NWSL Denver, the bids for the next WNBA franchise were submitted, with the adjacent story lines tied to them. And while the realists and the cynical will push away the pageantry and the buzz and look …

Read moreWhat’s In A Name? Nashville’s WNBA Bid Might Be One Of The Best Choices Ever…

Expansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

January 30, 2025 by Joe Favorito

There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …

Read moreExpansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

January 22, 2025 by Joe Favorito

A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …

Read more“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

The Liberty Success of Today Started With A “Blaze” Years In The Making…

October 22, 2024 by Joe Favorito

Sunday night my son AJ and I cut away from watching the Mets season end the Jets unravelling to make sure we saw the last quarter…and overtime of the Liberty winning their first-ever WNBA title. It was gratifying to him to see the Liberty win…one of the first sporting events he ever saw live was …

Read moreThe Liberty Success of Today Started With A “Blaze” Years In The Making…

The Olympics Opens The Silos We Need To Keep Breaking…

August 10, 2024 by Joe Favorito

Armand Duplantis and Sunny Choi, Stephen Nedoroscik and Amit Elor, Bob the Cap Catcher and  Gabriel Medina. They are just a few of the names and faces who have entered our worlds during the Paris Olympics, in addition to the biggest of stars who we know of. It is a storytelling build that will also …

Read moreThe Olympics Opens The Silos We Need To Keep Breaking…

“Mommylympics”…Brands Recognizing The Power and Importance of Mom’s On The Field…

July 16, 2024 by Joe Favorito

We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …

Read more“Mommylympics”…Brands Recognizing The Power and Importance of Mom’s On The Field…

Women’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

July 13, 2024 by Joe Favorito

In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …

Read moreWomen’s Sports and The Collectable Space…Can the ’99ers Break The Ice?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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