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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As the fall sports now get into full swing we see analytics, gaming and pay fantasy becoming more and more a factor in the decisions of American sport. Into that mix later this fall will be another combination of all of those efforts, the latest, most robust installment of the World Mind Sports Championships, which …
It certainly has been a topsy-turvy week for sports; from the Derek Jeter swan song and Rutgers starting their Big 10 life to the off-field mess that continues to plague the NFL, both good and bad have taken over the headlines in various degrees. So into that mix in the Garden State this past week …
It’s no secret that the most successful promotion in sport, the one with literally the most shelf life, is the bobblehead. So it was great to learn that the bobblehead promo has migrated to theater, and no less to the alleged home of the bobblehead, the Bay Area. This late winter and spring the San …
One of the more documented stories going onto the college football season was the dilemma many colleges were having in engaging their students throughout the mega-experience of Saturday Game days. Millennials don’t take well to five hour long rituals for the most part, they would rather games, and all around it, be fast and easy. …
The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the Galaxy, with all due respect to the mega-franchises like the Seattle Sounders and the Portland Timbers, are probably the casual sports fan team of choice when people …
It has been a tough few weeks for the NFL, with the devastating video in the saga of former Rutgers standout Ray Rice leading the way. We felt it appropriate to take a look at five local current or former players doing it right, something which doesn’t always get top billing but which is noteworthy …
Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks…never forget Many people have said that the events of Sept. 11, 2001 are to those less than 55 today what Pearl Harbor was to “The Greatest …
Last year Beats By Dre turned the corner during the NFL Playoffs with a combination of strategic placement and a little bit of luck. Their two big rolls of the dice came with the Seahawks Richard Sherman and the 49ers Colin Kaepernick, both of whom took their games to the next level as the headset …
With the NFL season here, Tanner Simkins spent some time talking the finance side of football with two industry leaders, Brian Friedman Chief Financial Officer, New York Jets and Adam Raiken Vice President Finance, MetLife Stadium. Full Cout Press: For those looking to get into sport finance – What experiences fundamentally drove your careers? Brian …
While only one aspect of the full digital picture, Twitter continues to be one of the best tools to look at engagement. So as the NFL season starts, Old Forge Media, took a look at their formula on how NFL teams stack up in the twitter verse. Their Old Forge Quality & Competence Rating (OFQCR) …
