JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football Hall of Fame served as the unofficial kickoff of the NFL season with their Hall …
Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout would be swift and violent. Now that the smoke has cleared, what did it all mean in terms …
Hummus and Yogurt, smart brand fits for the college marketplace, and both now have really started their engagement through athletic branding. This week, Chobani announced a 17 school partnership through IMG College to engage with colleges through athletics on a broad platform; from digital and game promotions to health awareness campaigns, sampling and access to …
It is a tradition at almost every sporting event across the country, the pre-game singing of The Star Spangled Banner. It has been done via guitar, and choir, with simplicity and comic relief, and in some cases bungled beyond recognition. It is not an easy song to do, but it never ceases to bring a …
If you are a fan, no matter what, your team is going to stink at some point. It’s part of the ups and downs of the game; you win some, you lose some. However if you are a fan of the University of Oregon Ducks this year, every time you pick up a hard ticket …
In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and …
We have talked from time to time about the lack of activation in sport for one of the most vibrant and engaged audiences out there; seniors and baby boomers. It is a segment of the population that has vast consumer experience, knows how to activate in groups, has defined spending habits and in many cases …
The latest in Tanner Simkins interviews is with Michelle Campbell, Executive Director of the LeBron James Family Foundation, which has thrived whether the NBA star has been in Miami or Cleveland… Michele Campbell is Executive Director of The LeBron James Family Foundation. The organization helps at-risk youths progress from third grade to successful high school …
The overall potential for high school sports properties regionally and nationally remains a hot button for media and marketers, with many bullish on the future as national brands seek hyper local activity, cash strapped school districts look for ways to bring in revenue and media use cost-efficient tools to tell very worthy stories and capture …
It used to be a rite of summer as the local NFL team headed off to some far-off college for several weeks of hardnosed, secretive out of the way training camp that as conducted without distractions. Fans had to travel to find you, media was restricted, and the business of football went on its merry …
