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We are in the midst of Hot Stove season, the time of year when MLB teams hold their annual media caravans and fan events, and minor league teams start rolling out their promotional schedules to try and start engaging the ardent and casual fan and get their minds off of football and on to the …

As hundreds of brands look to find ways in and arund Super Bowl marketing in Dallas without the NFL license, perhaps the largest gathering of enthusiastic fans in a key male demo has gathered a thousand or so miles northwest in Las Vegas this weekend. In addition to the multiple opportunities to gamble legally, the …

In the spring of 2002, the New York Knicks held their annual Knicks Bowl event for charity. The team joined with celebrities, fans, and sponsors for what continues to be a great event, one that has been copied by dozens of treams and athletes and celebrities around the country since. However what was different about …

Out of the four major team sports in North America, the NHL has the biggest challenge in finding ways to continue to engage a casual sports fan. While they have done yeoman's work in the digital space, taken over New Year's Day, and have perhaps the most exciting in-arena experience, it is still a challenge …

If it is true that timing is everything, then maybe an announcement about surfing coming smack dab in the middle of one of the bleakest Januar.s in New York City history is what the Apple needs. Yes surfing, and not of the channel variety and not in Coney Island. Actually not in the city proper …

Did you ever wonder how athletes of the past would have survived in this all-access er. Take Lou Gehrig for example. As.The Iron Hors. hid his ever worsening condition prior to retirement, would Ty Cobb or Frankie Frisch have jumped on twitter and questioned his heart and stamina, as happened with Jay Cutler and other …

It is always amazing to see that no matter how big the NFL brand gets, that baseball can still cut through the clutter in the darkest of winters and find a way to engage fans like no other sport. From the myriad of fan fests that will draw thousands in cities like Detroit. to the …

Kermit the Frog used to croon about how it was not easy bein green. However these days if you are even a casual fan in the tristate area, bein green is where you wanna be. Without taking anything away from the rival Giants and the loyal following and tradition that Big Blue has built over …

Say what you want about the “growth” of Mixed Martial Arts, the real brand in the sport, the experiential one, is the UFC. While a regional brand like Strikeforce has done well, the only true global business that has been successful in the sport has been the UFC, with its combination of free TV on …

It is a very interesting question in today's world where “brand” sometimes takes precedence over the substance behind it. The biggest brand names in an industry are constantly looking to measure up against what they stand for, how to control quality and to make sure that the brand is consistent in their messaging. As the …