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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …
Some thoughts from a busy week to start a new week. Remembering a Summer Tour. In the summer of 1988, I was working at SportsChannel, which for those who may not know, was a pioneer in so many ways beyond just showing local teams. Under the SportsChannel America banner, the platform brought the first national …
Sometimes we think about the going’s on and remark, “That’s one for the book” (whenever I get to update it). Then there are the past ten days or so where it’s much more like a whole chapter of learnings falls in place. Some of it is part of “aha” moments, some comes from the unexpected, …
A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …
When I tuned in Sunday morning on both streaming services, ESPN+ and Disney+, I was not sure what to expect from the Toy Story Funday Football broadcast. Would it be a re-jig of what CBS does for Nickelodeon? That seemed to make sense as we see buzzworthy moments and content…” Drive To Survive,” “Manningcasts” and …
It’s always interesting to see the players that tackle the early days of NFL Radio Row at Super Bowl. They are usually the gritty ones, the ones looking to push a brand or a platform who may not be the biggest names right away, but they realize the value that the annual pre-Super Bowl extravaganza …
“If you keep doing the same old tired things that’s what you become.” -Mike Veeck Line from the great new documentary “The Saint of Second Chances.” I have known Mike Veeck for some time. We haven’t spoken in several years but seeing the documentary reminded me of the value of constantly moving, learning and being …
Don’t blink. Thirty years ago this week I received a call from a gentleman named Gerry Ryan, head of business at the Philadelphia 76ers, and offered me a job that would change my life. I was making a rare jump at the time…from the college sports communications role to a top job at the NBA …
We love garage sales don’t we? A chance to clear out the closets, or for those on the prowl, a chance to find some hidden gems. What’s ones trash is another’s treasure? The same is true for college athletic departments and teams of all sizes. Now this isn’t the same as a sale, say the …