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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Records are made to be broken in sport, and sometimes they literally are a lot of fun that come tumbling down. Case in point last week when the Edmonton Oil Kings set a new standard for a hockey phenomenon, the Teddy Bear Toss. From The Maritimes to California, a hockey holiday rite of charity has …
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …
There is a lot of buzz around Pickleball, and after watching it for a bit on ESPN during a flight last Sunday I still don’t think “Pro Pickleball” as a media property is anything that is going to draw numbers needed to sustain or challenge other leagues or sports, but that doesn’t mean that its …
A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …
It’s been another great beginning to the week, and to the month. There are so many little tidbits we have picked up as we wandered around New York this week. Some good points to take a look at. Cobiotics: We see commercials for probiotics to keep us healthy and balanced, do you know what cobiotics …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 17 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
I am a coffee fan probably 14 hours a day, and have always been intrigued by the marketing of the drinks as a place for community as well as caffeine. For decades, from Dunkin to Tim Horton’s, sports have been a central point in the storytelling around the beverages as well. However now there is …
Another great week in and around our business. Some notes, listens, reads and thoughts catching our attention as we head towards November. It’s always interesting to see the things that pop up which can be rounded together as we hit the 30th men’s sports equinox as well. The value of PR…to Linus…With Halloween now here, …