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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few years ago, wayyyy back when “esports” where the bell of the sports business ball, we spent time talking to longtime “insiders” about the culture of gaming, what works, what doesn’t, and where the real value for long-term growth exists. There were many elements of that learning experience that rang true, but one that …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. What that means has changed over time…virtual, a scan, something else that goes easy to my phone. There are plenty of eays to easily share information in the cloud. However the tangible part of holding, …
One of the best learning experiences we have each semester is when we ask our students what brans are on their watch list and why. While you usually get the conventional…Nike, adidas, Tesla, Google, Celsius, HOKA…we always get some great surprises which makes us want to know more. Some of those this semester included: Lobos …
Another busy week of learnings. Some highlights below. Learning From Rog: I’m not sure if there is anyone more joyful or entertaining when talking about his craft than Men in Blazers co-host Roger Bennett. For all things football, Bennett is able to weave in humor, logic and all sorts of joyous fandom, which is a …
As we head toward 2024 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …
Records are made to be broken in sport, and sometimes they literally are a lot of fun that come tumbling down. Case in point last week when the Edmonton Oil Kings set a new standard for a hockey phenomenon, the Teddy Bear Toss. From The Maritimes to California, a hockey holiday rite of charity has …
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …
