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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 14 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 14 years of learning, including how to best balance …
The quest to be a curious learner took us last weekend to the Hockey Hall of Fame in Toronto, a treasure trove of tidbits about the great game which made a visit even for the casual fan so worthwhile. We of course were more than the casual fan, as well as lovers of history, so …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and the …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
It is back this year, and remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and …
I recently re-found the 2012 film “Trouble With Curve” where an aging Atlanta Braves baseball scout played by Clint Eastwood, even in his failing years, sees something that no one else does as the team searches for its top pick. The result plays in his favor, it is a movie, but it reminded me of …
In 2018, Bud Light came up with the fun promotion around the Cleveland Browns breaking their losing streak, unveiling coolers throughout the region that opened with the team posted a long awaited win. This year, Pepsi unveiled a new buzzworthy and fun consumer promotion, tied to the renewal of their almost 40 year old partnership …
This week my nieces Caroline and Brigid will come to Long Beach Island for a few days, and it reminded me of a great lesson they brought to light a few years ago, when they were five. It always serves as valuable as we close in on the school year. They were being asked some …