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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …
Tossing Teddy’s are back across North America, and that’s a good thing. From The Maritimes to California, a hockey holiday rite of charity has returned in full force this year, extending into leagues like the PHF and even into lacrosse (NLL). Now it used to be only in Detroit could you throw an object on …
There was a time a long time ago when I was looking at colleges and my father wanted me to consider at least one school in the City University of New York (CUNY) system. He thought it would make sense in case I didn’t want to go away and would serve as a fallback if …
Some thoughts on a cold January day. I was listening to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” …
This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …
I honestly have never seen a broadcast ad for Waffle House. Now I have counted the number of Waffle Houses between New Jersey and Athens, Georgia (35), have seen the Christmas ornament, and believe there is a Lego set in the works, but traditional ads? Waffle House sells itself. However there they were this week, …
While so much discussion and speculation is being brought towards the introduction of advanced Artificial Intelligence into the business of sports, especially on the performance side (good piece but our friend Leonard Armato on how the balance of predictive performance will have to be hopefully tied to good old fashioned personnel staff), it is really …
Hard to think if the sponsorship world ever sets on the Manning family. Case in point, this week Bush’s Beans announced Peyton Manning as the newest bean ambassador for the brand. He joins the ranks of Duke Bush, Bush’s one and only spokesdog, and Jay Bush, Duke’s pal and the great-grandson of Bush’s founder, as …
As we head toward 2023 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …
Going into last baseball season the great Will Leitch wrote a piece on the complaints by traditional fans about the designated hitter in the National League. The point of the piece was simple…important to talk about? Sure? Earthshattering worthy of massive complaints and hand wringing and protest? Not really. It’s sport. Enjoy it. Its not …