JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was with great sadness that I read Maureen Dowd’s column in the New York Times this weekend on the steady and slow death of the newsroom…the physical newsroom…as a place of collaboration, inspiration, and career growth. We all know the reality of the world we are in today…technology has made remote working easier and …
There are certain experiences or opportunities that were deemed priceless over the years…the cover of Sports Illustrated, an ESPN SportsCenter commercial, the cover of a Wheaties box…were all those unforgettable moments that showed athletes they were in rare air…they had made it into a group that was earned, not purchased. In that same vein, walking …
It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …
The quest for success for spring football continues on, and personally I hope the models that both the USFL and the XFL have created work, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still …
Last week in class we had a guest, Bahruz Balyev, come in to talk about the global storytelling nature of sport through his time working in Qatar pre World Cup and now with the UN on their athlete refugee program. While all that was fascinating and provided great learning tools, it was a side mention …
Maybe becuase it’s tough to do on a weekend, or becuase the social space has clogged our inboxes, but April Fools Day, at least on the sports side, was certainly toned down compared to other years. This year we had Snoop signing with the Steelers, a Caleb Love transfer…to Duke, some fun local things at …
As the Name Image and Likeness game moved along this winter, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. Alas …
There was a time in the middle of the last century where St. John’s University and St. Francis College were located just blocks apart. In fact my dad, Vinnie Favorito, attended SJU just after it went east to Queens, while his brother, my Uncle Mario, matriculated at St. Francis on Remsen Street, before they both …
So much has been made with regard to cause marketing in the past three years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …