JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and the …
There was a time wayyy back in the 1990’s when the New York Knicks would be yearly contenders for the NBA Eastern Conference Championship and when the team played on the road in places like Indianapolis or Philadelphia or Houston, you would tune in and on the new sideline rotating signage you would see ads …
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
It is back this year, and remains the best value in sports, and is still one of larger secrets, even in the shadow of New York. It is the US Open qualifying tournament, the week-long celebration of tennis and sneak peek at those both in the main draw (and on site practicing each day) and …
I recently re-found the 2012 film “Trouble With Curve” where an aging Atlanta Braves baseball scout played by Clint Eastwood, even in his failing years, sees something that no one else does as the team searches for its top pick. The result plays in his favor, it is a movie, but it reminded me of …
In 2018, Bud Light came up with the fun promotion around the Cleveland Browns breaking their losing streak, unveiling coolers throughout the region that opened with the team posted a long awaited win. This year, Pepsi unveiled a new buzzworthy and fun consumer promotion, tied to the renewal of their almost 40 year old partnership …
This week my nieces Caroline and Brigid will come to Long Beach Island for a few days, and it reminded me of a great lesson they brought to light a few years ago, when they were five. It always serves as valuable as we close in on the school year. They were being asked some …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially a response to Georgetown’s …
On the last Friday of July for a few hours we went fishing in Atlantic City. Not out in the water, but at the Atlantic City Convention Center. We went to check out the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and pretty much what you would expect. So what …
As we move into August of this bounceback summer, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go next and …