A few times we have seen in the last few days thoughts about how The Marlins should adopt a Scottish band, or how other teams should replicate the spontaneous actions of World Cup supporters. “Let’s create chants,” “Let’s do walk ins of fans like THEY do.”
No.
While creating your own supporter experiences are great…see what MLS and NWSL fans have done in some markets, look at the traditions of college football, don’t go thinking that a spontaneous celebration, a “viral moment” that occurred at an MLB game will suddenly work all the time.
You have to understand the cultural cadence, and the cultural moments, and the history to adapt with your supporters, “traditions” that make sense. It has been quite amazing, and importantly beautiful, to see how supporters of countries from Ecuador to England have brought the energy, enthusiasm, and joy to the matches their clubs have played in New Jersey.
None of it is contrived, there are no fan-o-meters, no DJ’s or announcers screaming for people to get up and cheer. It comes from the heart, and is respectful of traditions imported from years of support. Having English fans sing “Wonderwall” acapella to their club after a 2-0 win against Panama didn’t come from an AI generated prompt, it came in unison because that’s the way it’s been done.
No need for a sponsored moment, or an urging.
So as we move on with the World Cup, yes keep learning about fandom and community. Find ways to maybe nuance what you see, ask your own fans what can be done better, but please don’t just steal Scottish bands hoping the Marlins suddenly have a fandom hook.
It was a moment brought to you, let it have it’s own life.
Kenny Klein, The Second Act, and Enjoying The Life You Lead…
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