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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
The snow this weekend will bring many planned activities to a halt, but that doesn’t mean in Washington that some smart college and high school students, and the folks at Georgetown as well, can’t find a way to be a little entrepreneurial in making the best out of all the white stuff that will be …
While clubs from around England and Europe see the United States as a new Revenue Stream, They Aren’t Willing To Truly Understand This Unique Market. Bayern Munich has put down roots trying to build their brand, Chelsea and Roma have launched grassroots programs and Manchester City has their investment in NYCFC, but colleague Rick …
Tuesday, January 19 is National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of New York and Los Angeles. Movie chains run online couponing for discounts …
One of the keys to success at any age is to never stop learning and innovating, and a great example of that never stop attitude is ESPN founder Bill Rasmussen. Last week he and award-winning technologist Hutton Pulitzer launched FEVR Tech, a new company with proprietary technology which significantly improves and enhances the fan experience …
It isn’t the easiest thing in the world to rally college students around something they can’t drink or eat, but how about finding a cause to mix in. That was key as the renegade brand Marc Ecko found a way to take campus ambassadors, a product launch, a viral cause call to action, and some …
We are coming up on Daytona for NASCAR’s start; the IRL is looking to rebrand and re-emerge yet again, Formula 1 is looking to find its place in the U.S. and even the niche sport of drag racing is trying to rebuild. So as the economic times start to recede and sponsor dollars are becoming …
Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot. The New Hampshire-based chain, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, known more for its fun commercials, …
Yoshi Okamoto is sports entrepreneur who has vast experience in both the United States and Japan. Born and raised in Japan, Yoshi is the first Japanese businessperson to work full-time in the US professional sports, namely the MLB (A, AAA minor teams and Minnesota Twins), NHL (Anaheim Mighty Ducks), and the NBA (Brooklyn Nets, then …
The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …