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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s an unusual property with some unique brand partners, so we asked the folks at the Volvo Ocean race to break down the biz… In 2012, the Volvo Ocean Race organizers announced a huge shift to a one-design boat that would be used by all entries. The idea was to lower the price – and …
Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it will be the Dolphins and the Raiders playing…in Wembley Stadium. Across the pond a growing number of fans will be watching NFL games as their …
It’s no secret that the most successful promotion in sport, the one with literally the most shelf life, is the bobblehead. So it was great to learn that the bobblehead promo has migrated to theater, and no less to the alleged home of the bobblehead, the Bay Area. This late winter and spring the San …
The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the Galaxy, with all due respect to the mega-franchises like the Seattle Sounders and the Portland Timbers, are probably the casual sports fan team of choice when people …
It has been a tough few weeks for the NFL, with the devastating video in the saga of former Rutgers standout Ray Rice leading the way. We felt it appropriate to take a look at five local current or former players doing it right, something which doesn’t always get top billing but which is noteworthy …
This past Sunday, three of the most read stories in the New York Times involved the growing and ever-changing world of gaming and gambling. From competitive, professional e-gaming to lotteries now being devised to teach people about healthy savings to the continued troubles two of the biggest online games companies, Rovio and Zynga, are having, …
Below is the latest q and a by Tanner Simkins, this one with sports marketing legend Tony Ponturo (who I have had the honor to personally work with on four projects in recent years). We sat down with sports marketing legend, Tony Ponturo, to discuss his role as producing partner for Broadway productions like Bronx …
It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all about multi-layer, multi-level complex engagement. That’s really why the Ice Bucket Challenge has worked, and helped really advance the cause and the funding for …
It certainly wasn’t the greatest week for Gannett, with their news of the virtual shuttering of their long form national sports platform “Sports on Earth” and the spinning off of their newspapers. However for the local sports fan, a new offering on the digital Gannett platforms could provide a nice option for additional coverage of …
Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout would be swift and violent. Now that the smoke has cleared, what did it all mean in terms …
