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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For all the talk about NIL and the money flowing into pockets, the reality is for most athletes the dollar is smaller, and sometimes goes towards causes they support. Case in point is MOVEMBER, and the global charity’s recent partnership with Opendorse to help athletes raise dollars for mental health awareness and causes like prostate …
Team Bull Riding a thing? The skeptical sports world may have looked quizzically on the idea as a gimmicky ploy. Go ahead and prove the concept PBR. So… The PBR Teams league finished its third season in Las Vegas last weekend with an instant playoff classic on the CBS Game of the Week. The fifth-seeded …
A year later, and some concepts continue to grow. The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes …
There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …
We are always looking for tangible ways to convey curiosity and anecdotal learning, especially given how time challenged we are. Maybe it’s a little easier for older people…let’s say 40 and older…but for those we encounter in classrooms from seventh grade through grad school, the challenge of cutting through distractions, bombardment of messages, visual stimuli, …
I get asked all the time how I manage…well…time, and I use this quite from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is “important” in the …
On Christmas Eve, 2007, Sports Illustrated…which was quite a big deal then… ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that …
My friend Dave Siroty is a curious learner, always asking questions and seeing what’s around him. We love to talk about the cool things you can see and learn if you are willing to engage and meet new people. Case in point from Dave this week…a niche business with a big upside…or downside depending on …
Fanatics has built a business on being the go to place for fandom of all shapes and sizes, and there is no doubt they have become all things to their partners, their causes, and those looking for everything from merchandise to memorabilia. It’s not easy being everything to every fan, but they try. It is …
Armand Duplantis and Sunny Choi, Stephen Nedoroscik and Amit Elor, Bob the Cap Catcher and Gabriel Medina. They are just a few of the names and faces who have entered our worlds during the Paris Olympics, in addition to the biggest of stars who we know of. It is a storytelling build that will also …
