JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the questions that always comes up in class is how can you make a “viral moment” happen? Well, you kinda can’t, but what you can do is be always listening and learning and being able to be nimble enough and have the trust of leadership to act smartly so that the match is …
The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, and Star Wars Day . Star Wars promotions in sports have become a staple in and around the …
How do you know when you are in a startup if the marketplace is telling you that you need to adjust, and how do you keep a business going when you start to hear the siren song of chasing a different direction, especially in challenging financial times. We talked to three smart company leaders about …
While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …
Some great listens on three leaders literally carving paths never taken. From the first…and only…college coach who went through Name Image and Likeness as an athlete on the way to multiple championships, to a world class chess player who also likes to mix it up in the gym…to an entrepreneurial gamer and world champion football …
Last week we reached out to quite a few teams, leagues and brands to ask about their potential April Fools Day plans. After all for decades creative and entrepreneurial folks have taken advantage to out one over on a passionate public (here is a look at some from recent years), so this year should have …
In her wonderful all access (see what happens when you give someone unfettered access and trust them to do a good job) piece on Purdue basketball, Dana O’Neil talked about the weight of pressure on the shoulders of Coach Matt Painter, identifying that weight as ‘The Albatross of Expectation.” I thought a lot about that …
According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did. I know this because I remember exactly where we were …
