JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe we think its July 4th, when Joey Chestnut and all the newer faces again dominated the airwaves at the Nathan’s Hot Dog Eating Contest and beyond, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog …
There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America. Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …
“One thing is for sure, you never f#ck with a streak.” Crash Davis’s line in Bull Durham obviously speaks to the superstitions and the razor thin line of success in and around any kind of athletic competition, and who knows what really works and doesn’t, but that’s part of the fun right? More important …
Last week I was doing my usual quick study on key pieces to pull for our weekly newsletter when I came across a great, in-depth piece on US Men’s Cricket team in…GQ. This past weekend I was flipping through the New York Times Magazine…the old-fashioned print edition…and there was a massive feature…on cornhole. Not just …
It was quite a ten days…from Normandy to London then back here for the Cricket World Cup on Wednesday. While there were many cultural, emotional, familial, and business learnings, here are four visuals of note in best practices to share. Sports unifies on the darkest days. Amidst the emotions going through the exhibits and beaches …
It’s so rare that a stunt takes off with intentionality these days, but you have to give a giant high five to Major League Eating, Joey Chestnut, Kobayshi, Nathan’s, Impossible Foods and everyone else who executed this week’s sling of announcements, from endorsements, to “bans” to special events in just three days, garnering worldwide coverage …
One of the questions that always comes up in class is how can you make a “viral moment” happen? Well, you kinda can’t, but what you can do is be always listening and learning and being able to be nimble enough and have the trust of leadership to act smartly so that the match is …
The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, and Star Wars Day . Star Wars promotions in sports have become a staple in and around the …
