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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The past few weeks, through events, cups of coffee, pregame conversations, post event scrums, and most importantly listening and watching people ply their communications trade from a distance, we have been reminded of the challenges and opportunities of communication in sports, media and entertainment big and small. With all the pressure we certainly have our …
Even at big events on the grandest of stages, little things matter. They matter also on small stages thrust into the spotlight as well. Such was the case in four fun stops last week in and around the Big Apple. First was a night at The Paley Center for what was essentially a coming out …
Let’s get this out of the way…St. Patrick had the better PR person. St. Joseph, he preferred to stay in the background. However if the devil (pun intended) is in the details, I will take pastry over salted red meat every day. And today if I were to make a wager, I would take scrappy, …
It’s been a week since we were roaming the halls of The Hynes Convention Center, where we again came away with more from the MIT Sloan Sports Business Conference than what we gave. Some key takeaways from the rooms and the halls not just from the weekend, but for what to watch going forward. You …
We were scrolling through our local news site this morning when we saw the story…the one that always makes me smile this time of year…our local Robotics team once again kicking butt. Take a read the Velociraptor, a combination of science, media, technology, deep storytelling, and high competition that is 20 years in the making. It …
Every year when we venture to Boston for the Sloan Sports Analytics Conference there is a wonder if it is worth the time and the trip. Could we spend time elsewhere, there are already way too many conferences…here is the random stat I came up with by the way… Because I had nothing better to …
So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …
We love talking entrepreneurship and disruption on our podcasts and here are three recent ones that fit the bill. Have you ever looked at Super 70’s Sports on X? Learn all about how it came to be and what’s next. How is Madden changing the NFL teams engage? We have that. Then a slightly longer …
I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …
Our time at Super Bowl on Media Row was a gift that keeps on giving for curious learners. Latest examples are below. Three quick listens with three leaders in the media space, all from different angles, all overseeing three distinct, disruptive and growing platforms…The Ringer, Front Office Sport and Action Network. As always you can …
