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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When talking with several executives this week about the launch of new leagues this month in volleyball, basketball, and golf, as well as all the niche sports vying for coverage and the mainstays we keep defaulting back to, one question kept coming up…who is the audience, and more importantly what’s the reason you are giving …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
If baseball was very, very good to Chico Escuela (young folks, Google that), the Western culture explosion continues to be very, very good to PBR. Capitalizing on the so-called “Yellowstone Effect,” PBR is riding a Western resurgence not seen since the Urban Cowboy craze, as the toughest cowboys and most powerful bucking bulls stormed into …
Most times I have no idea where nuggets of curious learning are coming from. Case in point was a story I rewatched from a few years ago on CBS Sunday that talked about comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the medium …
In his book, “The Daily Dad,’ author Ryan Holiday always talks about the way we can bring long term value to relationships, especially with our kids. One of the terms he used as the year came to an end was the difference between “presents and presence.” In the hyper competitive world we are in today, …
One of the best…and the worst…parts of being in the sports industry on the team and league side is its cyclical nature. Although there is rarely an offseason these days, you have a start date, at least some fashion of an end date, dates of events along the way and a cadence that can be …
We sometimes get caught up into the day to day, seasonal nature of the business of sport that we forget that we are here to have fun, and sometimes have to look to, and try a few “What If’s” to break through the clutter. Many times these opportunities are sitting there right in front of …
What a year we are winding down…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for …
“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. What that means has changed over time…virtual, a scan, something else that goes easy to my phone. There are plenty of eays to easily share information in the cloud. However the tangible part of holding, finding, …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …
