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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Business

From Kobe and David Stern to Fernando Mendoza; the power of embracing mystery and the challenge of certainty…

January 27, 2026 by Joe Favorito

I went to an early mass at our parish, St. John the Baptist in Hillsdale, NJ, and I am always interested and intrigued to what our pastor, Monsignor Peter Smutelovic, has in store for his homily. This week he talked a great deal about the faith that athletes exhibit, particularly the infectious enthisiasm Indana quarterback Fernando …

Read moreFrom Kobe and David Stern to Fernando Mendoza; the power of embracing mystery and the challenge of certainty…

Darnold, Elway, Point Guards and Revisiting “The Four C’s”

January 25, 2026 by Joe Favorito

Earler this year I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was reading by …

Read moreDarnold, Elway, Point Guards and Revisiting “The Four C’s”

Bulls, Bernie Williams, “The Monsey Mamba,” Carnegie Hall, The Armory and Much More; How To Fill A Week of Unique Sports Learnings in Manhattan…

January 18, 2026 by Joe Favorito

Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …

Read moreBulls, Bernie Williams, “The Monsey Mamba,” Carnegie Hall, The Armory and Much More; How To Fill A Week of Unique Sports Learnings in Manhattan…

The Power of the Pause…

January 12, 2026 by Joe Favorito

The pulpit, be it on a mobile device, in front of a microphone or talking to friends and family is such a powerful position. You have the ability, large or small to speak and drive everything from public opinion to what your family is eating for dinner. However, do we use it correctly? In our …

Read moreThe Power of the Pause…

From Pizza Rat to War Wagon: Bull Riding Charges Back Into Madison Square Garden

January 9, 2026 by Joe Favorito

It’s that time of year for sports fans in New York. No, not NFL Playoff time sadly, it’s the weekend when the PBR arrives at MSG. There are few sports promotions that find their way into what some may see as misfit as the PBR does when it comes to New York. If you watched …

Read moreFrom Pizza Rat to War Wagon: Bull Riding Charges Back Into Madison Square Garden

He Keeps Becoming An Adept Adaptive Learner; Snoop Dogg Sets The Bar…

January 7, 2026 by Joe Favorito

There he was again, finding a way to insert into a narrative tell a story, remind us how to enjoy the sometimes mundane act of watching an early January hoops game while a legendary coach gets…tossed out? Snoop Dogg does it again. If you haven’t watched or listened to his call as the Warriors Steve …

Read moreHe Keeps Becoming An Adept Adaptive Learner; Snoop Dogg Sets The Bar…

A 2026 Wish…Aspire Higher

January 2, 2026 by Joe Favorito

There is a senior executive I know who constantly reminds his communications person that he needs deals, not more friends. As we start a new year and I think back on all the new people I met this year, I find that very sad. I was having lunch and then some calls with colleagues who …

Read moreA 2026 Wish…Aspire Higher

Step Ahead, Not Back, As We Move to ’26…

December 29, 2025 by Joe Favorito

What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …

Read moreStep Ahead, Not Back, As We Move to ’26…

NFL vs NBA on Christmas Day? For Those Watching Not Really Any Losses…

December 26, 2025 by Joe Favorito

There were lots of debate on the NFL’s move into the Christmas Day lineup and how it would hurt the NBA or not and on and on. Would the NFL’s two latest partners, Netflix and Amazon, be hurt by the failings of what were thought to be elite matchups suddenly turned into also-ran’s…would the NBA …

Read moreNFL vs NBA on Christmas Day? For Those Watching Not Really Any Losses…

Everyone Has Ideas, But Executing Them? Emirates NBA Cup Shows How Proof of Concept Works

December 17, 2025 by Joe Favorito

When I was with the Knicks we were practicing at Pauley Pavillion one day, and Larry Brown walked in and told a story. Pointing to the end zone he told me to see the banners up there…the only ones hanging were for National Championships. “That was Coach Wooden, when I became head coach here I …

Read moreEveryone Has Ideas, But Executing Them? Emirates NBA Cup Shows How Proof of Concept Works
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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