JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The first few days of the week have brought with it a great number of learnings as we head down the stretch of 2025, and wrap another semester on campus at Columbia. To give our students some value add this fall, we were able to sync schedules with a longtime friend, Jack Armstrong, the longtime …
A few years ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for …
This past week there was an interesting back and forth between and NFL team and some members of the media. The crux of it, without naming names because it is part of a bigger issue of sometimes building walls and less bridges, was that a team, led by a coach, felt like they did not …
Our list of brands on our student watch lists drew a lot of questions as to who else they were following and engaing with, so here is another ten. The link to the first set we published over the weekend is here. Glossier has positioned itself as a leader in breaking the stereotype that beauty …
Every semester we ask our students for brands they are following in an effort to learn more about what’s outside our bubble. While we always get some of the understandable, there is always a more massive group of companies they care about, engage with and follow that we learn about…or even brands…Stanley Tools for example…who …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001 Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey as head …
People often ask, “oh you have worked in sports all your life, what teams do you root for?” While I do care about some teams much more than some others…and honestly don’t really “hate” any team…and have worked for so many organizations considered rivals (Fordham and Iona, the Jets and the Giants, NWSL and MLS …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
We had an amazing day on campus Thursday, and I will detail some nuanced takeaways in a few days...27 speakers, just under 600 attendees, nine hours of amazing content on everything from the NHL to Amazon, the NCAA, sports fashion and pop culture, the business of tennis and the disruptive growth of golf, sports finance …
It was a simple request this week from a student…then two, then ten…to clarify something on an assignment. “You ask us to use ‘the text,’ but what are you referring to because I don’t see it anywhere?” The evolving neuance of references rises again, and it served as a teachable moment. TEXT- to someone thirty …
