JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …
This past Thursday my co-host of the CUSP Show (The Columbia University Sports Podcast) Tom Richardson got to spend a good 45 minutes talking about everything but actually baseball with Los Angeles Angels Manager Joe Maddon. The podcast will be out next week and touched on well…podcasting (he has launched and then was stopped after …
They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women …
Here is the third in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and then went to David Higdon of Riot Games, Dee Kundra of FC Bayern Munich, Mike Altieri …
There is nothing like, as they say in Hamilton, “Being in the room where it happened,” and for a good part of the Chicago Bulls run, Tom Smithburg was in the lockerrooms, hallways, and offices as manager of media services for the team. If you wanted to talk to Michael Jordan, Dennis Rodman or Phil …
From every challenge comes opportunity, and that’s the way we need to view the new normal for now around Coronavirus. While people search for things to fill their time when they would have been watching and attending sporting events, and channel surfing consists of old dog shows, poker shows and game replays, and lots of …
There was a time when we were starting to wind down the International Fight League 12 years ago that the late Jay Larkin, who was heading the business at the time, suggested we do fights in a warehouse with all the lights and pageantry and maybe a few fans in a few rows. After all, …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
The continued value of Historically Black Colleges in the lexicon of college athletics continues its renaissance this weekend when the Central Intercollegiate Athletic Association (CIAA Basketball Tournament) takes place for the 75th time in Charlotte, NC. The tournament annually draws more than 100,000 people to its games and surrounding activities and more than 130,000 are …
Storytelling takes on all forms, but none is better than in print still. The ability to express written word in any form is becoming a lost art, so it was nice to see one of our Columbia SPS alumni, Tanner Simkins, trying his creating best with a self published kids book this winter. Nico The …