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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They have always been the iconic role models that have shaped thousands of lives, from little league to the highest level of competition. They are dedicated and driven, mercurial and emotional, volunteers and mercenaries, teachers and mentors. They are coaches. Yet for all the time, effort and value they put in, these men and women usually never …
It was June 14, 1994 and we were living in Princeton, New Jersey after I finished my first year as head of public relations for the Philadelphia 76ers. We were in Princeton because my wife Laura was still commuting to New York for her work at Paramount, and it made for a good midway point …
I have heard several times in the past year about the “Newspaper strike theory.” The theory goes that if a consumer doesn’t have something for 28 days, he or she will form new habits and will rarely change back. It is the reason, the theory surmises, as to why newspaper strikes rarely if ever lasted …
Animated balls. Lighting Dunks. Hero Points. Fun. That’s what “The Worldwide Leader” ESPN brought us on Monday night as part of “Marvel’s Arena of Heroes” broadcast on ESPN 2. Now this isn’t anywhere near the first time ESPN has tried a little disruption to test the waters with alternative narratives for broadcasts. We have seen …
“We do it all the time in practice, and he (Jalen Suggs) usually makes the shot, it did not surprise me at all.” Those words from Gonzaga coach Mark Few really ring true on many levels when thinking about how Jalen Suggs banked in overtime buzzer beater can resonate in a new world order of …
As March Madness reaches The Final Four, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, …
As we move to the second round of March Madness, two parts of shock the world success served as a reminder of how interconnected, and how valuable, the NCAA Tournament has been to effectively tell stories forgotten or uncovered. The two examples are ones I know of well. Oral Roberts… (from our book) Expect a …
Let’s think forward and back for a second, to March Madness past, and the one if not next year, but in two years. Think back to Christian Laettner’s buzzed beater to oust Kentucky, or Kris Jenkins’ championship shot for Villanova against North Carolina, or read this great story from Philly.com about the shot that rocked …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …
One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …