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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and Itunes and digital audio and Sirius/XM and I …
“No one remembers who comes in second.” I was reminded of that line from the late professional golfer Walter Hagen this past weekend when I read the large New York Times story on new Milwaukee Bucks play-by-play announcer Lisa Byington, the first fulltime female play-by-play announcer for an NBA team. First. There it was again, …
Twenty years later tomorrow still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so many …
In the past month we have seen the unprecedented heat of the Tokyo Olympics, NFL games and practices moved because of wildfire smoke, college and high school events, as well as another NFL game, moved because of the devastating effects of flooding and a host of other disruptions big and small from coast to coast …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …
The first ten days of NIL have brought buzz, ridiculosity, hype, debate, confusion and even some great opportunities with a very long road ahead for what this will actually mean, and who will be the winners, and sadly, the duped losers in the coming months. Like other “opportunities” that have rushed to the forefront in …
“Growing up doesn’t mean getting older”….”Drive,” Ben Rector The end of the first half of 2021 brought a rush of career changes for people, as fiscal years ended and budgets opened up, or contracts ended, and some made the decision to move ahead and see what’s next. I have written about the personal impact Marv …
There it was this morning, news that one of the major leagues had brought on a prominent “influencer” and TikTok star to help them as an advisor. All well and good, another league trying to make a splash by involving someone with a larger following who may have an interest in the game, someone who …