JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Team Handball is a thing. No it’s not the old school hitting the ball against a concrete wall many grew up with in the inner cities of the U.S. It is one of the most engaged training sports in the world. Ask many basketball players or soccer players about Team Handball and they will know …
Sometimes you never know where the most unique ideas are going to come from. Case in point was my brother’s shelf on a Thursday night in December. There was a gift from a colleague, a set of slate coasters with the scoreboard from some of the greatest moments in Mets history. Nothing elaborate, just memorable. …
Anyone who knows the history of Lou Lamoriello will know that this was not a carefully planned social play by the Islanders this past week, but even the legendary NHL President of Hockey Operations and GM, who always pushes to keep distractions down…way down…with the teams he runs, can’t be all that upset with the …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (including Real Madrid leadership looking to create a club Super League …
I don’t know Michael Arcieri, heck I only know a few people still working in the front office of the Knicks since my time there over a decade ago, but in reading this Thanksgiving Day story by Chris Iseman I know enough of what Michael has done to make it relatable to what success can …
There has been so much debate over the use of athlete likeness for commercial purposes in the past few months, and the debate, along with the state declarations of support with laws that will support, are going to go on for some time. Much of the focus still remains with big time, big exposure schools …
Sometimes it’s the littlest twist that gets you the biggest bang, and if it involves free food and college students, the ROI goes up even more. Whether it is a team giving away Free Chili for a milestone like 120 points in an NBA game, or free Dunkin Donuts for a home run barrage, or …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came Siri and Alexa, podcasting, and itunes and digital audio and Sirius/XM and I …
There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, …
On Saturday we did a little summary piece that touched on the methods vs. the message; how in a digital first era someone like Greta Thurnburg can withstand the mocking voices to deliver a powerful and resounding impact about climate change because she and other digital natives understand how to use every means possible to …