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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
We touched on this a year ago, and sadly, the craze of NIL has made it no better. It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be …
So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes. There is my introduction to Jibbitz, the Crocs-specific charms which have been around …
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
One of my favorite films will and always will be ‘Almost Famous,’ Cameron Crowe’s semi-autobiographical homage to the growth of a young journalist, William Miller, and the people that he meets and covers one magical summer during high school. One of the key characters is Penny Lane, the ‘Bandaid’ played by Kate Hudson. In one …
“We are tapping into a narrative that doesn’t involve gender.” Colie Edison, Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …
We have talked about the idea of “permanent emergent” before. Those brands, genres, even sports, that always seem to be on the cusp of, but not yet ready to, break through. Buzzworthy always, substance filled, not yet. CBD in sports is one of those topics. Like sports gambling crypto, gaming, hard liquor and others, branding …
As we get deeper into the start of the year, we highlight three recent listens of note from our just completed eighth year of the CUSP Show, which I continue to host with Tom Richardson. You can listen to over 35o episodes here, but these three recent ones cover the growth of sports using Artificial …
A few years ago, wayyyy back when “esports” where the bell of the sports business ball, we spent time talking to longtime “insiders” about the culture of gaming, what works, what doesn’t, and where the real value for long-term growth exists. There were many elements of that learning experience that rang true, but one that …
One of the best learning experiences we have each semester is when we ask our students what brans are on their watch list and why. While you usually get the conventional…Nike, adidas, Tesla, Google, Celsius, HOKA…we always get some great surprises which makes us want to know more. Some of those this semester included: Lobos …
