JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …
We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …
One of the best…and the worst…parts of being in the sports industry on the team and league side is its cyclical nature. Although there is rarely an offseason these days, you have a start date, at least some fashion of an end date, dates of events along the way and a cadence that can be …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …
“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …
I have always been a fan of second tier Bowl games. From the Garden State Bowl to the Astro Blue Bonnet Bowl, those games used to bring future stars into our homes, as well as schools we didn’t often see on football Saturdays. The relevance of many to the general public, and in some cases …
As we head into Thanksgiving week, some quick hits form the week behind while we still are missing our time in Italy. If you missed the recap, you can still find it here. Paul-Tyson Did What it was supposed to do: So much hand wringing over what the Jake Paul-Mike Tyson fight was or wasn’t. …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
A year later, and some concepts continue to grow. The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes …
There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …
