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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Current Events

Jersey Mike’s Doubles Down On 15 Years of Giving…

March 6, 2025 by Joe Favorito

So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …

Read moreJersey Mike’s Doubles Down On 15 Years of Giving…

Expansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

January 30, 2025 by Joe Favorito

There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …

Read moreExpansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

January 22, 2025 by Joe Favorito

A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …

Read more“Isn’t That The League Where…” TGL And Unrivaled Both Answer A Key Important Question Many Startups Can’t…

Grit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

January 19, 2025 by Joe Favorito

We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …

Read moreGrit, Fun and Entreprenurial Leadership…Two Good Listens For Mid-January…

More Bridges In ’25…

January 1, 2025 by Joe Favorito

There is a senior executive I know who constantly reminds his communications person that he needs deals, not more friends. As we start a new year and I think back on all the new people I met this year, I find that very sad. I was having lunch and then some calls with colleagues who …

Read moreMore Bridges In ’25…

Crossing The Street and Building Identity…Lessons Worth Valuing…

December 4, 2024 by Joe Favorito

“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …

Read moreCrossing The Street and Building Identity…Lessons Worth Valuing…

Sunday Summary: Jake Paul, Dana White, Lasik and Pop Tarts…

November 24, 2024 by Joe Favorito

As we head into Thanksgiving week, some quick hits form the week behind while we still are missing our time in Italy. If you missed the recap, you can still find it here. Paul-Tyson Did What it was supposed to do: So much hand wringing over what the Jake Paul-Mike Tyson fight was or wasn’t. …

Read moreSunday Summary: Jake Paul, Dana White, Lasik and Pop Tarts…

The Challenge of Focus and Managing The External Noise…

November 16, 2024 by Joe Favorito

One of the biggest challenges coming up amongst colleagues today is how to manage the external noise that is inbound…from social media, from conversations, from the uncertainty of third parties etc etc. It is a continued challenge as we try to keep people focused and decide what priorities are in a time challenged world. A …

Read moreThe Challenge of Focus and Managing The External Noise…

We Asked Our Students, ‘What’s On Your Radar? As Always We Learned A Great Deal…

November 6, 2024 by Joe Favorito

It is one of the classes where I learn the most every semester, a class on the business of brand storytelling. The reason? One of the questions amongst our global group of grad students is to tell me three brands they follow and why. RARELY does any company come up more than once…the outliers this …

Read moreWe Asked Our Students, ‘What’s On Your Radar? As Always We Learned A Great Deal…

Athletes Used To Have To Find The Runway For Expression; Now It’s Created Live Every Night…

October 11, 2024 by Joe Favorito

There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …

Read moreAthletes Used To Have To Find The Runway For Expression; Now It’s Created Live Every Night…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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