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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
I was futzing around my basement earlier this week and came across a postal scale and some fishing weights, which had nothing to do with mailing packages or catching bass. They were key elements in a Scouting tradition which we enjoyed back in the day, carefully balancing, weighing and finding ways to get a slight …
Earler this year I was catching up with my colleague Terry Lyons on ideas big and small, and we turned to the ideas of what needs to be brought to the table when trying to take a spark of an idea and make it bloom in a time challenged world. Like the book I was reading by …
Tossing Teddy’s continue to be a fun, and somewhat underappreciated event. From The Maritimes to California, a hockey holiday rite of charity has continued to expand to record numbers for those who see the value. Now it used to be only in Detroit could you throw an object on the ice during a hockey game …
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
The pulpit, be it on a mobile device, in front of a microphone or talking to friends and family is such a powerful position. You have the ability, large or small to speak and drive everything from public opinion to what your family is eating for dinner. However, do we use it correctly? In our …
It’s that time of year for sports fans in New York. No, not NFL Playoff time sadly, it’s the weekend when the PBR arrives at MSG. There are few sports promotions that find their way into what some may see as misfit as the PBR does when it comes to New York. If you watched …
There is a senior executive I know who constantly reminds his communications person that he needs deals, not more friends. As we start a new year and I think back on all the new people I met this year, I find that very sad. I was having lunch and then some calls with colleagues who …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
