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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is a senior executive I know who constantly reminds his communications person that he needs deals, not more friends. As we start a new year and I think back on all the new people I met this year, I find that very sad. I was having lunch and then some calls with colleagues who …
“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …
As we head into Thanksgiving week, some quick hits form the week behind while we still are missing our time in Italy. If you missed the recap, you can still find it here. Paul-Tyson Did What it was supposed to do: So much hand wringing over what the Jake Paul-Mike Tyson fight was or wasn’t. …
One of the biggest challenges coming up amongst colleagues today is how to manage the external noise that is inbound…from social media, from conversations, from the uncertainty of third parties etc etc. It is a continued challenge as we try to keep people focused and decide what priorities are in a time challenged world. A …
It is one of the classes where I learn the most every semester, a class on the business of brand storytelling. The reason? One of the questions amongst our global group of grad students is to tell me three brands they follow and why. RARELY does any company come up more than once…the outliers this …
There was a time now pretty long ago when athletes…well almost everyone… had to seek out others to tell their story or show off their expressionism. When fashion came up around the games we love, Walt Frazier, Chris Evert, Muhmmad Ali, even Bill Walton in a different way, were the exceptions to the nod to …
If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and its …
If you ever have the opportunity to go to the National Women’s Soccer League offices in Manhattan, you will see one of Commissioner Jessica Berman’s favorite quotes as soon as you get off the elevator. It is from Nelson Mandela, which he used numerous times, about the ability for sport to unify, engage and change …
Nashville in 72 hours…amazing time lots of applicable learning and ‘why nots,’ so taking a page…literally from the soon to be departed Hemispheres Magazine (United is discontinuing its in flight magazine this month sadly) which always had its great “three days in” feature highlighting the best of a destination, here are some learnings of the …
If you are well engaged with your audience, you know where, how and when they are engaged. In the esports world that may be on a Saturday, in global soccer it may be a Sunday morning. It is not as clear a path as it used to be. Now for wide ranging content, holiday weekends …
