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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s that time of year for sports fans in New York. No, not NFL Playoff time sadly, it’s the weekend when the PBR arrives at MSG. There are few sports promotions that find their way into what some may see as misfit as the PBR does when it comes to New York. If you watched …
There is a senior executive I know who constantly reminds his communications person that he needs deals, not more friends. As we start a new year and I think back on all the new people I met this year, I find that very sad. I was having lunch and then some calls with colleagues who …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
As we wrapped up the semester we again were able to look back and get the reminder of the value of relevance, which as we have noted before is what has kept people like Snoop Dog and even Willie Nelson atop the relevance list regardless of age…because they are curious learners with a willingness to …
We get close to the end of the ninth year of our sports business podcast conversations with some really wide-raning discussions. Here are three recent ones below. You can hear them all here as we come up on a decade talking with the leaders across the board. “AI Probably Saved My Marriage.” One of the …
Last Thursday as I was hustling to class at Columbia and was thinking more about our guest, grading papers and getting ready for finals I heard a horn, and turned to my left to see a car, with the light in his favor, coming across Claremont Avenue. I stopped before I entered the middle of …
For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …
Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 18 years on my own, I offer some thoughts. I just got back from a whirlwind week in Nor Cal. Was …
A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. However for as much as things have evolved I was also reminded that those who do their craft well, keep the business moving, especially when they …
