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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like hanging …
As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember and …
On Friday September 12, the Columbia–Dream Sports AI Innovation Center, hosted the second annual Sports AI Symposium, convening leading researchers, industry leaders, and innovators to explore how AI is transforming the way fans engage, how organizations make strategic decisions, and how technology is reshaping competition and performance across sports. it was sponsored by Dream Sports, …
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
When you work for a team, a league, an event, tickets are a hassle. Often times transfers don’t happen, the point of contact is overworked and has different priorities, people don’t show up, they aren’t appreciated, people ask for more, they expect everything is free and on and on. The bigger the event, the bigger the …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
One other lingering thought that came out of our trip to Mount Rushmore. I mentioned in the previous post the infectious enthusiasm and joy that the Park Rangers brought when I asked about my friend Lou DelBianco’s grandfather, who was the master stone carver (if not you can read it here). That night during a …
We spent a great week in the Dakota’s…a little work, a little travelling, a lot of learning. Before we get to the business stuff some observations overall. We live in a politically polarizing world today, but as I have witnessed first hand time and again, when you get out and meet PEOPLE and experience things …
We love giving our interns the ability to be out and about listening and learning. Great observations here from Elon’s Luke Silpe, who got to spend a few days in the Javits Center craziness. Fanatics Fest was an epic event for someone like me who spent his childhood around baseball. We’re talking about stepping into …
Another in our weekly missives from Yale student James Gumina, spending the summer amongst the industry and the fans. As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts …
