JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Two years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …
With every passing toe dip we see how the “alternative broadcast” keeps resonating more and more with an audience that is made up of casual fans, who want to watch a game not from an angle dictated by the broadcaster, but one that contains content, style and other elements that makes them feel engaged, comfortable …
When I first saw the reports of Naomi Osaka’s decision to forgo media at the French Open, I shook my head. As I had talked about with Mike Sielski of the Philadelphia Inquirer a few weeks ago, is this another example of the reinvention of the media/athlete celebrity dynamic, one which continues to fail while …
We all know how fast the digital/social business is evolving. Platforms go up and down, features change, buzz drives interest and on and on and on. We were lucky enough recently to spend time with Omar Raja, who is now working at ESPN driving their social and digital strategy and engagement is probably best known …
Animated balls. Lighting Dunks. Hero Points. Fun. That’s what “The Worldwide Leader” ESPN brought us on Monday night as part of “Marvel’s Arena of Heroes” broadcast on ESPN 2. Now this isn’t anywhere near the first time ESPN has tried a little disruption to test the waters with alternative narratives for broadcasts. We have seen …
Anyone remember POG’s? They were, for a very short time, the early 90’s version of hot collectable. Cardboard tokens that stood for “Passion fruit, Orange and Guava” they popped up everywhere, including in sports, as the next must have, in the line of Beanie Babies Pokémon cards and the like. They were literally at one …
If this was a normal year I would be amongst thousands of colleagues in the craziness of Radio Row at the Super Bowl, a beautiful mix of the mainstream and the unique. It is truly an open marketplace of storytelling, a place where you will see Miss Universe sitting next to a WWE champion next …
“Welcome to history.” Those were the first words I ever heard someone say to me as we entered the Palestra in Philadelphia. It was January 27, 1984, and as Manager of the Fordham University men’s basketball team I had walked into the hallowed halls at The University of Pennsylvania as we came in to practice …