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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN

Goalsetter, Gamification And Youth Finance…Great Combo To Watch As We Start The Year…

January 26, 2021 by Joe Favorito

When we were back with the Knicks, the fact that we did not win as much as hoped on the court gave us the ability to story tell way beyond wins and losses, maybe even more than we could have done if we had been title contenders. A big part of that storytelling success was …

Read moreGoalsetter, Gamification And Youth Finance…Great Combo To Watch As We Start The Year…

Psaki, Peloton, Chucks and Access: Four To Watch…

January 23, 2021 by Joe Favorito

Quite an MLK Day week in and around the industry. I am going to try and do this as many weekends as possible, looking at a few things to be looking at as we go forward. Here are four from the week that are on the radar. Up Chucks: This was a big week for …

Read morePsaki, Peloton, Chucks and Access: Four To Watch…

For Pro Sports, Staying Alive in 2021 Requires Resiliency and Innovation…

January 20, 2021 by Joe Favorito

Incredible (and incredibly frustrating) as it is, some sports are now entering their second season during the COVID-19 pandemic. They’re able to carry on by being innovative, marrying self-discipline and respect for the health protocols among athlete participants and staff, and creating new league structures. The NHL, which again returned to competition on January 13, …

Read moreFor Pro Sports, Staying Alive in 2021 Requires Resiliency and Innovation…

A Winning Trio: Bills Mafia, “Blessings In A Backpack,” and Reddit…

January 18, 2021 by Joe Favorito

The Buffalo Bills have been one of the feel good stories of the Pandemic, and their long suffering loyal fans took fandom up a notch this week…assisting the cause of another teams quarterback which was found…on Instagram or TikTok? Nope, on Reddit For those who don’t know, Blessings in a Backpack is a charity that …

Read moreA Winning Trio: Bills Mafia, “Blessings In A Backpack,” and Reddit…

Greatness Skips A Generation…Some Examples From The Week At Home…

January 16, 2021 by Joe Favorito

Normally, whatever that means, in early January I would be flitting from place to place around the country. Taking offspring back to school, heading to CES to learn more and more about the business we are in, and in recent years, a stop in the Nation’s Capitol to glean from our good friends at Monumental …

Read moreGreatness Skips A Generation…Some Examples From The Week At Home…

The Megacast, Sponge Bob and Streaming, The NFL Brought Us A Glimpse At The Future All On One Sunday…

January 13, 2021 by Joe Favorito

The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse into the future of sports …

Read moreThe Megacast, Sponge Bob and Streaming, The NFL Brought Us A Glimpse At The Future All On One Sunday…

The Lack of Shared Communal Experience Part Of The “Ratings” Issue…

December 29, 2020 by Joe Favorito

It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …

Read moreThe Lack of Shared Communal Experience Part Of The “Ratings” Issue…

When The NFL “Twitch”-es, More Are Watching…Literally

November 21, 2020 by Joe Favorito

The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …

Read moreWhen The NFL “Twitch”-es, More Are Watching…Literally

Media vs. Medium…The Communications World Keeps Evolving.

October 14, 2020 by Joe Favorito

We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a …

Read moreMedia vs. Medium…The Communications World Keeps Evolving.

Actions Back Words: NBA Players Hit Amazing Heights In Voter Registration…

October 3, 2020 by Joe Favorito

We are in a time where words are being drummed out by action. Beautiful phrases and empty promises all things related to cause marketing and social responsibility are getting outed with regularity as WHAT you do and HOW you do it rightfully becomes more important than WHAT  you say. A great example surfaced in the …

Read moreActions Back Words: NBA Players Hit Amazing Heights In Voter Registration…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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