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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There were many who rolled their eyes when they heard about Snoop Dog joining Ryan Reynolds and others in purchasing the Ottawa Senators, but one thing we should always remember is the value of staying relevant, and there is no one who understands that, and the value of adapting, than Snoop. During a taping of …
There are certain experiences or opportunities that were deemed priceless over the years…the cover of Sports Illustrated, an ESPN SportsCenter commercial, the cover of a Wheaties box…were all those unforgettable moments that showed athletes they were in rare air…they had made it into a group that was earned, not purchased. In that same vein, walking …
Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits. The Top of the Streaming …
Maybe becuase it’s tough to do on a weekend, or becuase the social space has clogged our inboxes, but April Fools Day, at least on the sports side, was certainly toned down compared to other years. This year we had Snoop signing with the Steelers, a Caleb Love transfer…to Duke, some fun local things at …
I like seeing the little things, because it’s the germination of those little seeds that can have a big impact over time. A few cases in point from the last few days. I made a trip down to DC overnight this week to see my colleagues at Monumental Sports and Entertainment open their new District …
“Curiosity is more important than intelligence.” It was that quote from MIT Sloan that has stuck with me as I looked back on a grand few weeks up and down the Northeast Corridor from Washington to Philly to New York to Boston and back. It was a wonderful few weeks of our own form of …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
OK this project is a bear…but it’s a loveable one, like Winnie The Pooh or Yogi…so I decided again to take it on. The response last January was so strong…here again is last’s years which has had over 2 million views…that I thought about doing it quarterly or biannually, but time never allowed. Best to …
Safe to say it is almost back to normal, the craziness of Super Bowl Radio Row and the ancillary activities in and around the Phoenix Convention Center. The most interesting thing this year was the continued shift to new platforms and areas that we would not have seen before COVID, and the continued diversity of …
Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …