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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN

Naysayers Have Their Points…But Baseball Has Its Place And Is Finding Its Complex Way…

April 9, 2022 by Joe Favorito

I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …

Read moreNaysayers Have Their Points…But Baseball Has Its Place And Is Finding Its Complex Way…

April Fools 2022…NWSL to Bills To King James have some fun…

April 3, 2022 by Joe Favorito

Last year maybe we have had enough of fake news, because April Fools Day, at least on the sports side, was certainly toned down compared to recent years. This year though some athletes…Tom Brady again…a little LeBron James, The Buffalo Bills with alternate uniforms, and the most viral was now retired womens soccer star Carli Lloyd …

Read moreApril Fools 2022…NWSL to Bills To King James have some fun…

“March Madness” NIL Winners? How About The Mascots…

March 19, 2022 by Joe Favorito

As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …

Read more“March Madness” NIL Winners? How About The Mascots…

A Little Smaller, No Less Impactful; Radio Row Returned For Super Bowl…

February 16, 2022 by Joe Favorito

It wasn’t quite like pre-Pandemic years in terms of size and scope, but it was a clear return to the road to normalcy, if you can call it that. It was Radio Row and the ancillary activities in and around the LA Convention Center, and after a year away for us at least, it was …

Read moreA Little Smaller, No Less Impactful; Radio Row Returned For Super Bowl…

Cautionary Tale: Keeping Fandom Engaged Without Chasing Every Shiny Toy…

January 17, 2022 by Joe Favorito

It’s an interesting question that teams, leagues brands wrestle with for the consumer, but especially for the sports fan. We need to drive more revenue, but how do we make sure the user experience is good and that we are giving fans both buzz and value as we battle for their discretionary income. We continue …

Read moreCautionary Tale: Keeping Fandom Engaged Without Chasing Every Shiny Toy…

Learnings, Best Practices, Innovation From NFL Regular Season Completed…

January 13, 2022 by Joe Favorito

The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …

Read moreLearnings, Best Practices, Innovation From NFL Regular Season Completed…

As New York State Opens The Sports Gambling Doors, Can Another Evolutionary Idea…Gambling With “Alexa” Be Far Away?

January 6, 2022 by Joe Favorito

As New York State readies to welcome sports gambling this weekend, I thought about all those parking lots just across the George Washington Bridge in Fort Lee that will now have less traffic from people wandering across the bridge to place geotargeted bets on their mobile devices now. It will certainly be easier to get …

Read moreAs New York State Opens The Sports Gambling Doors, Can Another Evolutionary Idea…Gambling With “Alexa” Be Far Away?

One To Start The Year…Why The Late Larry Wahl Would Have Loved Duke’s Mayo Dump…

January 1, 2022 by Joe Favorito

New Year’s Eve, like millions of others, we were watching The Orange Bowl between Michigan and Georgia (I have mild rooting interests on both sides, as my daughter is a grad student at UGA and have numerous friends and colleagues who favor the Maize and Blue and had just helped out with the Joe Moore …

Read moreOne To Start The Year…Why The Late Larry Wahl Would Have Loved Duke’s Mayo Dump…

Expanded Storytelling Highlights My Cause, My Cleats Growth…

December 11, 2021 by Joe Favorito

It started as a simple way for players to tell their story three seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …

Read moreExpanded Storytelling Highlights My Cause, My Cleats Growth…

Lessons From The Cheap Seats: Aaron Rodgers, The News Cycle, When And What To Say, And Moving On

November 14, 2021 by Joe Favorito

We are a forgiving lot with short memories and if you come clean we tend to move on. That’s what we will see as the Aaron Rodgers “crisis” takes its next, and last turn in what was a tumultuous 10 days of rants, mistruths, positioning, outcry, opinion and crisis management. On Sunday Rodgers will return …

Read moreLessons From The Cheap Seats: Aaron Rodgers, The News Cycle, When And What To Say, And Moving On
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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