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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
We get close to the end of the ninth year of our sports business podcast conversations with some really wide-raning discussions. Here are three recent ones below. You can hear them all here as we come up on a decade talking with the leaders across the board. “AI Probably Saved My Marriage.” One of the …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
As we head towards both the World Series and Halloween in a time where message spin has probably never been greater…some thoughts on how we frame things. “It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in …
It’s mid-October, middle of Q4 so let’s draw some inspiration from a list of recent podcast guests, all of whom have ended up in some pretty amazing spots when they chose to take the unconventional path. As always you can listen to all our pods here. From Walkon to Super Bowl Champ: We first learned …
There is nothing more click worthy these days than a publicly played drama, especially when it involves celebrity, athlete, bold face names. The facts are secondary, the backstory is not a concern, the wreck and the name calling and the drama is what drives interest, for better or worse. From the WNBA to Chapel Hill, …
‘How many times do you reach out to someone before they actually hear you for the first time.” That was the question my longtime colleague Chris LaPlaca posed to our students in our two classes last week, where we were lucky enough to have him come in and speak for a while. The question was …
As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember and …
It was great to have our second intern Luke Silpe, venture to The National a few weeks ago and report on his findings… Overall Impressions from The National Walking into the National Sports Collectors Convention in Chicago, I knew it was going to be big. I expected the rows and rows of cards, the packed …
