JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …
There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …
A while ago an MSG executive named Bill Jemas wanted to test a theory he had. If you priced the second row at a Knicks game more than the first, what would people buy first? The answer when it was tested was clear…people gravitated to the highest price with the idea that the best cost …
This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …
This past week I spent time in Milwaukee, Green Bay and back here in New York, even going to the Rangers-Devils game at MSG Thursday night. All of those teams are reflections of their community and have spent years weaving themselves into the fabric of their cities and towns. It is such a key part …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
Most times I have no idea where nuggets of curious learning are coming from. Case in point was a story I rewatched from a few years ago on CBS Sunday that talked about comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the medium …
One of the best…and the worst…parts of being in the sports industry on the team and league side is its cyclical nature. Although there is rarely an offseason these days, you have a start date, at least some fashion of an end date, dates of events along the way and a cadence that can be …
We sometimes get caught up into the day to day, seasonal nature of the business of sport that we forget that we are here to have fun, and sometimes have to look to, and try a few “What If’s” to break through the clutter. Many times these opportunities are sitting there right in front of …
As we head toward 2025 the issues and opportunities with regard to engagement in social continues to ebb and flow. While X continues to be a quandry for many, the rush to BlueSky has not created massive new followers for most who have migrated to the platform, and the issues with TikTok and its continued …
