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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Gaming

Understanding The Social Toolbox And When To Use It…

January 4, 2025 by Joe Favorito

Most times I have no idea where nuggets of curious learning are coming from. Case in point was a story I rewatched from a few years ago on CBS Sunday that talked about comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the medium …

Read moreUnderstanding The Social Toolbox And When To Use It…

Adjusting and doing is more valuable than just doing to do…

December 25, 2024 by Joe Favorito

One of the best…and the worst…parts of being in the sports industry on the team and league side is its cyclical nature. Although there is rarely an offseason these days, you have a start date, at least some fashion of an end date, dates of events along the way and a cadence that can be …

Read moreAdjusting and doing is more valuable than just doing to do…

St. John’s and “Coming To America,” Jake Retzlaff and Manischewitz…Two Fun Promos That Just Took Vision…

December 21, 2024 by Joe Favorito

We sometimes get caught up into the day to day, seasonal nature of the business of sport that we forget that we are here to have fun, and sometimes have to look to, and try a few “What If’s” to break through the clutter. Many times these opportunities are sitting there right in front of …

Read moreSt. John’s and “Coming To America,” Jake Retzlaff and Manischewitz…Two Fun Promos That Just Took Vision…

Amplification vs. Engagement…Even With New Platforms there Is No Clear “Bluesky” For Success Always…

December 16, 2024 by Joe Favorito

  As we head toward 2025 the issues and opportunities with regard to engagement in social continues to ebb and flow. While X continues to be a quandry for many, the rush to BlueSky has not created massive new followers for most who have migrated to the platform, and the issues with TikTok and its continued …

Read moreAmplification vs. Engagement…Even With New Platforms there Is No Clear “Bluesky” For Success Always…

Director of First Impressions, Encourager In Chief…”Titles” To Aspire Higher in ’25…

December 11, 2024 by Joe Favorito

“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …

Read moreDirector of First Impressions, Encourager In Chief…”Titles” To Aspire Higher in ’25…

Disruption and Innovation In Media, With A Little Rowing Mixed in…Three Good December Listens…

December 8, 2024 by Joe Favorito

Tom Richardson and I have been doing our sports business podcast at Columbia for nine years and have over 400 episodes logged, with the able assistance of a legion of student producers and the welcomed addition of cohosts Scott Rosner and LJ Holmgren over the years. We think that makes us the second longest running …

Read moreDisruption and Innovation In Media, With A Little Rowing Mixed in…Three Good December Listens…

Sunday Summary: Jake Paul, Dana White, Lasik and Pop Tarts…

November 24, 2024 by Joe Favorito

As we head into Thanksgiving week, some quick hits form the week behind while we still are missing our time in Italy. If you missed the recap, you can still find it here. Paul-Tyson Did What it was supposed to do: So much hand wringing over what the Jake Paul-Mike Tyson fight was or wasn’t. …

Read moreSunday Summary: Jake Paul, Dana White, Lasik and Pop Tarts…

Bluesky, X And The Choice Of Staying or Going…or Not

November 22, 2024 by Joe Favorito

Let me say this first…I am not a believer in cancelling events “because”…I think when the NBA or MLB moves an All-Star Game, when an artist cancels a prescheduled concert because of an injustice…it creates a buzz and a teachable moment, but then in an attention starved world we move on and mostly forget the …

Read moreBluesky, X And The Choice Of Staying or Going…or Not

Coin Flips, Naming Rights, and A Street Named For Our Biz…Part of Our Roman Discovery.

November 20, 2024 by Joe Favorito

We spent an amazing eight days in Rome and Florence this month, listening, learning and exploring about a deep past of culture, civics and life. That being said, business is never far from my mind, as we are always looking to find and embrace best practices to take back with us and continue to learn …

Read moreCoin Flips, Naming Rights, and A Street Named For Our Biz…Part of Our Roman Discovery.

Olympics, NGB’s and the Legal Challenges in sport coming…three good mid-November listens.

November 12, 2024 by Joe Favorito

Hope this middle of November is treating you well. Some solid listens on Olympic glory, leadership tips running big organizations, and a solid update on the legal ramifications of everything from NIL to foreign investment in American sport. As always you can listen to all our episodes here. No LAX of interest in lacrosse:  We …

Read moreOlympics, NGB’s and the Legal Challenges in sport coming…three good mid-November listens.
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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